Track Of The Day – EMA – ‘So Blonde’


EMA’s (Erika M. Anderson) previous album ‘ Past Life Martyred Saints,’ only made complete sense for us when we saw her live a few years back.  She was for lack of a better expression quite simply f*cking amazing. And she’s back on blistering form with another new song ‘So Blonde’  from her forthcoming album ‘The Future’s Void.’

In a cultural landscape in which musicians increasingly seem to have the square root of f*ck all to say, unless it’s to get column inches, and where boundaries are meekly accepted without question, it’s nice to welcome back an artist who isn’t afraid to challenge social convention and attack the status quo.

‘So Blonde’ has the rhythmic drone vibes and beats of Beck’s early work with Erika’s hypnotic vocals taking centre stage and weave their magic juxtaposing a melodic almost serene verse with a throat exploding chorus.  The songs central theme seems to be about dehumanisation and consumption via technology as Erika explains  “The smiling blonde white woman is the most exploited image in the world”. How many bits do we have to reduce the dancing blonde babe to before she is no longer a symbol of sexiness? At what point do tits become simply bits?  And who owns the sparkly dolphin anyway?”


The fantastic video that accompanies the song paints a world in which the lines between reality and hyper reality have become blurred, in fact  even Matthew McConaughey ‘s ‘flashbacks’ in ‘True Detective’ aren’t as tripped out as this video.  It’s great to have EMA  back on such sparkling inventive form and we’ll stick our necks out and say it’s her best yet – bring on the album!


Live Dates:

17.05    Aarhus, Denmark – Pop Revo Festival
18.05    Oslo, Norway – John Dee
19.05    Malmo, Sweden – Babel
21.05    Hamburg, Germany – Uebel & Gefährlich
22.05    Koln, Germany – Blue Shell
23.05    Berlin, Germany – Prince Charles
25.05    Padova, Italy – Macello
26.05    Rome, Italy – Circolo degli Artisti
27.05    Marina di Ravenna, Italy – Hana Bi
28.05    Zurich, Switzerland – Bogen
30.05    Amsterdam, Netherlands – Paradiso
01.06    Gent, Belgium – DOK-Box
02.06    Paris, France – Le Point Ephemere
03.06    London, UK – The Garage
04.06    Manchester, UK – Deaf Institute
05.06    Leeds, UK – Brudnell Social Club
06.06    Bristol, UK – The Lantern

Andy Von Pip

ANDY VON PIP - Founder, editor, writer, reviewer, photographer and all-round good guy at the House photographer for The Academy Music Group, Zuma Press, Event Magazine and Rex Features worldwide. You can check out his photography at Andy Von Pip Photography Has been new music tipster on BBC6 Music, Amazing Radio, and DJ on Strangeways Radio (USA.) Can currently be heard on IWFM Radio. His radio work has been described as sounding like Ian McCulloch on ketamine fused with Ringo Starr. New music tipster on Amazing Radio, moderator for BBC 6 Music DJ Tom Robinson's Fresh on the Net, former member of "BBC's Sound Of" panel. Written and photographic work has appeared in The Quietus, Music Week, Record Of The Day, The Guardian, GIITV, The Sabotage Times, Bido Lito, The Skinny, Louder Than War. Media partner and curator for Liverpool Sound City.

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