Track Of Day – Taffy – “So Long”

Jagged, angular driving guitars, and sweetly soaring vocals give “So Long” a distinctly Brit-pop flavour with a feisty Elastica meets Echobelly by way of the Primitives kind of vibe. It’s sugar coated fuzz pop of the highest order, but don’t let the name deceive you, Taffy aren’t actually Welsh or indeed from any part of the UK, they are in fact a Tokyo quartet. On April 21st to mark Record Store Day this fine ditty will be released on ClubAC30 and herald Taffys introduction to the UK . Their début album “Sunset Caramel” will be released a few weeks later on 7th May.

Although not strictly bubble gum pop you might like to draw your own conclusions from the fact that “Taffy” is also the name of chewy candy from Japan which has a similar texture to bubblegum but unlike bubblegum it never loses it’s flavour! We hope you feel the same way about this tune ;)

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