Viji: “Down”

Yet another instant classic arrives via Speedy Wunderground in the form of Viji‘s new single “Down.” It’s got the prowling melodic grunge pop energy of bands like Hole and the nimble change of pace and tone The Breeders used to do so well. The refrain “misery makes me holy” sounds iconic already and manages to sound like a lost classic and yet at the same time fresh and vibrant. It’s really is effing superb and is EXACTLY the sort of music, that if I ran a record label, I’d be releasing. But I’m skint and thankfully I don’t have to, as Speedy Wunderground is on absolute fire this year.

Producer and label owner Dan Carey has worked in a close production and writing partnership with Viji on a collection of brand-new songs, with more due later this year.

Of the song, Viji (real name Vanilla Jenner) says, ‘Down’ is a song about tapping into your creative potential. I have this thing where the happier I am, the less I create. I think a lot of artists can relate to that. There is also a short story by Murakami that follows this female protagonist who is happily living her family life until one day she stops sleeping. She then spends all of these extra hours in the day to read and do whatever SHE wants. Realizing that you only really claim your individualism in these moments is a big theme in my songwriting… Do you have to suffer to create?”

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